How does Madero make a better world?
Construction Works and Restaurants
From the construction of restaurants to the Group’s Central Kitchen, in Ponta Grossa (State of Paraná), there are many examples of sustainable actions.
Below are some practices adopted in the construction works of the Company’s restaurants:
– System for disposal of construction works waste. On average, approximately 90% of the waste from Grupo Madero construction works are intended for reuse or recycling, which considerably reduces the impact on the soil and avoids recyclable materials being sent to landfills. Having its own engineering team, which monitors the works from project to completion, safety and efficiency are also ensured.
– The Container business model allows an average reduction of 36% in water consumption, thanks to the system for reuse of rainwater, and of 14% in electricity with the use of renewable energy.
– At Jeronimo and Madero Container restaurants, we reuse steel structures that could not be used in cargo transportation and, would thus be incorrectly disposed of. After being refurbished, they are perfectly fit for civil construction and are turned into relaxing and comfortable spaces by our architecture and engineering departments teams.
– Installation of meters to monitor the consumption of fresh water, reuse water, air conditioning energy and ventilation systems, as well as energy used for cold and frozen rooms, and gas. The system sends real-time consumption data to the operations center, allowing quick identification of deviations or leaks, and avoiding waste.
– Reduction of impacts to nocturnal fauna from light polluition through definition of efficient lighting, and light beams pointing down and to inside the lot.
– Priority to the purchase of efficient equipment with recognized energy efficiency seals.
– Use of renewable energy for a more efficient and environmentally friendly consumption of energy.
The Grupo Madero seeks to follow high standards of efficiency and environmental integrity when building its restaurants, which led the Company to receive the U.S. Green Building Council Leadership Award in 2019 and 2021, accounting for more than half of LEED Certification registrations in Brazil in the past year. This award is the greatest recognition for a company with projects and buildings focused on sustainability, environment, people and the surrounding communities.
Additionally, a project to recycle 100% of vegetal oil consumed in the restaurants was implemented. The Company has a contract with “Cargill” in partnership with the “Ação Renove” Program, under which companies are subcontracted to collect and dispose of used vegetal oil. The material is disposed of in specific containers, and reused as raw material in soap and biodiesel production.
Central Kitchen
The Central Kitchen is the center of a vertically integrated production, distribution and logistics platform where basically all food consumed in the Company’s restaurants is produced and supplied. Under this structure, it is essential to take the opportunity to put sustainable attitudes into practice so as to improve the Company’s relationship with the environment and society in general.
Below are some sustainable practices used in the Central Kitchen:
– Effluent Treatment Plant that treats used water, and returns it to nature. The quality of the water is so good that it is used to fill the lake located outside the Central Kitchen in wich fish are bred.
– The average emission of polluting gases from the Central Kitchen is 46% of the threshold set forth in the environmental legislation for air emissions in specific sources.
– Over 93% of waste generated by the Central Kitchen is recycled or sent for composting. The environmentally appropriate final disposal of waste generated by the Central Kitchen is ensured by loversight of waste management service providers, control of official documents (Waste Wandling Declaration), and audit of final waste disposers.
– Wood is purchased from a supplier certified by IBAMA (Brazilian national environmental authority). All rough wood used can be traced through Forestry Origin Documents and invoices.
– The Company’s truck fleet, which transports the products from the Central Kitchen to the restaurants, uses ARLA 32, a catalytic reducing system that lowers the emission of pollutants into the atmosphere.
– Reusable plastic boxes are used for packing and moving finished products, reducing the disposal of packages and enabling their reverse logistics.
– Continuous focus on achieving the objectives of the National Solid Waste Policy, with actions such as the installation of a silo to store the vegetal oil used in production, avoiding generation of package waste; destination of organic waste for composting; and reuse of internal packages for distribution products for sanitization.
– Employees’ training on segregation of waste that is generated in the Central Kitchen.
– Monitoring of environmental noise, aiming at reducing sound pollution and possible adverse impacts on people and the environment surrounding the Central Kitchen.
Suppliers and Products
Most food that is consumed in the Company’s restaurants does not use preservatives and/or is organic.
Below are some characteristics that make our products special:
– Our hamburgers are made only with meat and fat, since we are concerned about and committed to delivering healthy and tasty products, without preservatives.
– Madero’s bread is produced in equipment with state-of-the-art technology for the segment in order to ensure its crunchiness, color and taste, reaching our restaurants with freshness, and being baked and finalized at the moment of request, resulting in a very particular experience involving Madero’s identity.
– The tomatoes and lettuces that accompany our burgers are organic.
– We do not add preservatives to our mayonnaise. The ingredients used are lemon juice, ground organic onion, mustard, vinegar, ground pepper, salt, pasteurized yolks and corn oil.
– Our bacon and sausages are smoked through a traditional process by burning sawdust from woods such as Muiracatiara and Jatobá, which provides a characteristic and unique taste.
– Our meat cuts are selected, and come from suppliers that are consolidated on the market and follow strict quality standards, in compliance with the norms of the federal surveillance service os MAPA (Ministry of Agriculture, Livestock and Supply).
– To produce coxinhas (chicken thighs), the Company prepares the dough, the filling, and the bread crumbs, and takes all care for quality since the beginning of the preparation, in order to make its product stand out in the market.
– Our ready-to-consume meals are produced with handmade recipes without addition of preservatives, and they taste like homemade food, with several flavors and combinations to best serve our clients.
– Our breaded products are produced with fresh seasonings and spices, without preservatives and other additives. In our chicken stripes, we use chicken breast cuts, with no addition of mechanically separated or ground chicken. Our Schnitzel is made of sliced pork loin with standarized thickness, with no addition of preservatives.
– Our Petit Gateau is made with high-quality ingredients through a handmade process using condensed milk that is cooked inside the can, with no addition of preservatives or colorants.
– The strawberries used in our desserts and ice creams are organic and selected.
– By 2027, gradually and annually reporting the transition, Grupo Madero is committed to purchasing exclusively pork and sausages from suppliers that use systems with breeding females free of gestation cells.
– Currently, The Company exclusively uses fresh eggs from chicken producers who are committed to creating cage-free By 2027, the Company is committed to using 100% cage-free eggs, including pasteurized eggs, in accordance with the commitment of our suppliers.
All suppliers of products and services to the Company undergo a Supplier Management Process that establishes minimum requirements that include environmental licensing, food quality and safety and social responsibility.
Ecoparada Madero
This gastronomic complex, whose name carries the DNA of sustainability, complies with ESG (Environmental, Social and Governance) standards and with initiatives that contribute to environment preservation. The architectural design was developed by architect Kethlen Ribas Durski. It allows visitors to enjoy comfortable, modern and sophisticated environments, and have access to several services and conveniences.
The project includes the following initiatives:
– A composter where all organic waste collected is used as fertilizer for the flower beds of the Group’s restaurants.
– Intake and reuse of rainwater in the restrooms, and to irrigate over 4,000 ornamental seedlings and a 320 square meters green roof.
– Intake of solar energy, through photovoltaic panels that produce clean energy and feed the whole lighting and controls system, in addition to electric cars charging stations located in the parking area.
– Bike rack for cyclists and bike rental for tours across natural trails.
– A modern “kids area” with toys and games for accompanied children, providing comfort to parents.
– “Family Restroom” planned with diaper changers and armchairs for breastfeeding.
– The “Pet Space,” a proper structure that provides safety and meets the needs of pets.
– Free Wi-Fi, power outlets close to tables, and practical 24×7 ATMs.
People
First Job
Madero Group is committed to the sustainable development of the society and the country. For this reason, it adopted a responsible employment generation strategy that is mostly focused on socially vulnerable young adults without experience in the sector and living in cities that are located in the interior of Brazilian states.
In addition to offering a profession to these youngsters, the mission of Madero Group is focused on developing citizenship and providing better opportunities for their personal and professional evolution, through the offering of their first job. Additionally, our internal qualification programs provide opportunities to high-performing employees to grow inside the Company. To this purpose, we conduct a careful Performance Assessment that is carried out at each six months.
Permanent Training
Our New Leaders Training Program aims at developing the Group’s leaderships through specific programs for each position level (Coordinators, Heads and Managers).
The program covers topics such as emotional intelligence, leadership roles, discipline, communication, motivation, leading roles, among others that the Company considers extremely important for new leaderships. The levels of participants were defined as follows:
In 2021, the Program had 1,164 participants in 75 training programs.
Climate
To identify the employees’ perception about the internal environment, the Company conducts organizational climate surveys intended to make the corporate environment more favorable to efficient work.
The Company is also concerned about supporting the employees of its restaurants by supplying furnished company housing with the structure required for their comfort, and located in places where they get to work in less than 10 minutes on foot. In December 2021, the Company made 7,119 beds available for its employees in 652 houses and apartments. Additionally, the Group provides three daily meals at no cost for its employees, as well as lectures about topics that are important for their wellbeing.
Also, the cultural diversity promoted by the coexistence of youths coming from all regions of Brazil results in knowledge exchange and expansion, and construction of a plural and aggregating cultural identity. These opportunities and employment make them grow stronger, and change the history of families and, often, the reality of the next generations.
Donations
The Company always seeks to contribute to society through solidarity and fund-raising actions in order to cause a positive impact on society in general, through contributions to charity institutions and special actions.
The following institutions are supported through monthly actions:
– “SerPiá” Association, an interdisciplinary clinic located in the city of Curitiba, State of Paraná, that assists children and youths, from 0 to 18 years old, with psychiatric problems. Its mission is to contribute for prevention and reestablishment of the mental health of patients, and support their families and schools.
– “Tia Socorro” Support Home, which provides housing for children and youths in situation of risk and/or social vulnerability in the State of Pará. Operating for 25 years, it has received more than 300 children and youths during this period.
– “São Vicente de Paulo” Elderly Home, an institution located in the city of Prudentópolis, State of Paraná. It provides assistance under a residential regime to persons above 60 years old who are in a situation of social vulnerability, so that they can receive care relating to general wellbeing, health, food and leisure.
– “Alegro” Music Association, which has an intensive classical music education program for children in situation of risk/vulnerability in the metropolitan region of Curitiba, and in the coastal region of the State of Paraná.
Some special actions carried out in 2021:
– Sale of 2,115 Cheeseburgers for the benefit of São Vicente de Paulo Elderly Home, on February 20.
– Donation of 200 Christmas cakes for the “Café do Bem” Project in the city of Curitiba, which offers food and clothes for people that live in the streets.
– Donation of funds to “Irmandade Santa Casa” in the city of Prudentópolis, State of Paraná, a charity association that provides quality and humanized medical assistance to the population of Paraná.
– Donation of funds for construction of the roof of SerPiá Association, in Curitiba, State of Paraná.
– Donation of 1,000 staple food baskets to “1818 Project,” whose objective at first was to collect 1,818 baskets in 18 days. The project was organized by the Paraná Jewish Center.
– Donation of 1,000 staple baskets, 1,500 lunch kits, and 1,000 squeezes for students of the Joana Raksa Municipal School and their families, in Caximba, a socially and economically vulnerable region of Curitiba, State of Paraná. The Company has also offered a Christmas party with special food products to the school’s students, as well as colorful rubber boots. In the end of the day, all families received a Christmas basket.
– Donation of funds to CUFA – “Central Única das Favelas” (“slums central”, a not-for-profit organization) in Curitiba, State of Paraná. This Brazilian organization is recognized in the country and abroad for its political, social, sports and cultural actions in the past 20 years;
– The “Alegro” Children’s Orchestra made a presentation in December in Curitiba. Madero Group offered a “Jeronimo’s special meal” on the day of the presentation, which included a cheeseburger, French fries and orange juice.
In recent years, the Company has performed many actions at the Erasto Gaertner Hospital, which specializes in the treatment of cancer, and is located in Curitiba, State of Paraná:
– The Company participated in the group of companies responsible for organizing “The Hardest Run” in 2019, a sports event that collected funds for construction of Erastinho hospital. Erastinho Hospital is a unit of Erasto Gaertner Health Complex focused on assisting children and youths with cancer.
– Auction of the wine cellar of Chef Junior Durski to help the fight against cancer in the beginning of the COVID-19 pandemic, in 2020.
– In the 2021 World Hamburger day (May 28), the Company delivered 1,100 Cheeseburgers to patients and employees.
– The Group provided cheeseburgers, French fries, and juice to more than 150 families in Erastinho’s Year-End Party, held on December 16, 2021.
– In the Christmas Eve of 2021, the Company also provided 360 Christmas cakes to the dinner of employees and inpatients of Erastinho Hospital.
In all openings of Madero and Jeronimo restaurants since 2019 (except in the period from March 2020 to May 2021, due to restrictions imposed by the government to address the COVID-19 pandemic), outside school hours, the Company has always invited children and adolescents of social projects in the cities where it operates to open the restaurants of the Group. On these occasions, the Company serves healthy products to them with a homemade taste.
The Company was awarded the Partnering Company Seal by Erastinho Hospital, and the Social Responsibility Seal by “Serpiá” Association.
Corporate Governance
Best Practices
In November 2021, Grupo Madero was registered as a public company with the Brazilian Securities Commission (“Comissão de Valores Mobiliários” or CVM), thus committing to a high level of information disclosure. Our main documents are filed with CVM, including the minutes of our meetings, financial statements, earnings releases and material facts, as well as posted on our Investor Relations website.
The Company’s Board of Directors includes independent members, and it has set up a Statutory Audit Committee.
Compliance
Having in mind its commitment to integrity in the performance of business, Grupo Madero implemented a Compliance Program, which relies on three fundamental pillars: (i) Leadership Commitment, (ii) Prevention, and (iii) Monitoring. The activities developed under this program include training the employees in topics such as ethics and anticorruption, monitoring the efficiency of internal compliance controls, and the operation of the whistleblower channel.
Our Compliance Program is applicable to all entities directly or indirectly associated with Grupo Madero. This includes all officers, executives and other Company employees, as well as trade partners, suppliers, distributors, legal representatives, agents, franchisees and consultants.
Code of Conduct
The Code of Conduct sustains the commitment of Grupo Madero. It is an essential guide to what we expect from our employees and partners, and what they should expect from us. One of its main objectives is to help our employees and partners identify whether they are acting according to our principles. Our Code of Conduct is also a means to ensure that we are conducting our work with integrity, following solid trade practices, and fostering relations of trust with our employees, trade partners, shareholders and the government. We believe that our conduct affects our reputation, the confidence of people in our restaurants, and our financial strength.
Anticorruption Compliance Policy
Furthermore, we have in place an Anticorruption Compliance Policy and a Third-Party Compliance Policy that establish guidelines such as: Grupo Madero does not tolerate bribery, kickback or corruption of any kind, directly or through third parties, whether or not explicitly prohibited by the Policy or the Law.